Introducing Arvida Byström
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Arvida Byström is one of the most exciting artists of our generation, self-described as a an artist and photographer that "explores femininities and its complexities”. Unapologetically herself - we asked her a few questions as she shot the Rodebjer 2021 Christmas campaign.
How is it to be on both sides of the camera, do you prefer to be observed or to observe?
– When I shoot photos these days it is more often of myself or still lives, so I am the photographer but still "observing" myself. I like being photographed by others though because I personally am not the kind of photographer that likes to constantly be producing, and by being in front of somebody else's lens I am able study them – in turn making me a better photographer.
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