A new dawn, a new day
Exposing and exploring the power of light, Spring Summer 2018 unveils the correlation of the youthful, energetic and flirty and the sacral, sexual and mature. Inspired by Nina Simone’s “Feeling Good” and Swedish poet, Karin Boye’s “Yes, of course it hurts”, the collection embraces positive change and movement while presenting a global woman who moves across borders with integrity and independence. Every new day brings unique, universal and compelling looks. We presented our collection during Fashion Week Stockholm in our home to enhance the familiar atmosphere and because we are proud of the heart of everything, which is our flagship store and our creative showroom, “Vaginan”. The setting is intimate, raw and scaled down to create space for these amazing women who speak with the same confidence, energy and individual uniqueness as the story of our Spring Summer 2018 collection.