I Am Danica Kragic:

A live happening on the streets of Bibliotekstan

Our new campaign concept, I Am, turns the spotlight on women who makes a difference. On the premiere evening of I Am Danica Kragic, 30 women, dressed in a campaign t-shirt and Rodebjer denim, walked the streets of Bibliotekstan.

Shop your favorite #iam statement t-shirt

#iamrodebjer #iam #rodebjer #bibliotekstan

Thank you to all the participating women & Bibliotekstan!

I Am premiere: Live happening
I Am premiere: Live happening
I Am premiere: Live happening
I Am premiere: Live happening
I Am premiere: Live happening
I Am premiere: Live happening
I Am premiere: Live happening
I Am premiere: Live happening