ABOUT US

BRAND BIOGRAPHY

Rodebjer was founded in New York in 1999 by native Swede Carin Rodebjer. After she was spotted on the streets of Manhattan wearing her handmade designs, she started selling her fashion to friends and stores in New York and in Stockholm. Since then, Rodebjer, has grown steadily and is now available in our own two stores in Stockholm and in our webshop. The collections can also be found in the best department and key stores throughout Sweden and with selected retailers in over 20 countries. Our quest is to enhance personalities yet simplify everyday clothing decisions through relevant, timeless and versatile fashion that meet the many needs of the modern woman.

CarinRodebjer

Signature silhouettes include slouchy suits and sets, drapey caftans and easy-to-wear dresses and kimonos - clothes that easily moves from day into night and from work to leisure. Rodebjer is strongly inspired by counterculture, the human rights and feminist movements, music, film, art and literature - passionate people with strong ideals and the courage to live by their own rules. Carin Rodebjer has won several awards within the fashion industry in Sweden and Rodebjer has for several years been one of Sweden’s most appreciated fashion brands.

CARIN RODEBJER

Carin Rodebjer is the award winning creative director and founder of Rodebjer. She started her brand out of a desire to create timeless, slouchy and versatile fashion for the modern woman on the move - the kind of women she has always known and admired. Carin Rodebjer was born in 1970 and grew up on the Swedish island of Gotland. In 1993, she started working within the fashion industry, and after a few years she moved from Stockholm to New York to study at the Fashion Institute of Technology. After being spotted wearing her handmade designs on the streets of Manhattan, Rodebjer started selling her fashion to friends and stores in New York and Stockholm. Since then Rodebjer has grown step by step, with one foot in the intense presence of the city and the other in the tranquility of her childhood island. The heart of Carin Rodebjer’s creative process has always been to enhance women’s personalities and to create fashion that simplifies the everyday clothing decisions for the modern woman on the move. She is dedicated to empowering women through a holistic approach to design and business; a design mindset closely related to and inspired by fashion designers such as Katja of Sweden, Marimekko, Coco Chanel and Yves Saint Laurent. Carin Rodebjer’s distinct design aesthetic has earned her several awards in Sweden, including Guldknappen by Damernas Värld in 2005, Habit’s Best Designer of the Year award in 2010 and numerous Best Designer of the Year awards from Swedish ELLE.